Your photography business isn't broken... it's just half finished
BITS OF SYSTEMS.
BITS OF MARKETING.
BITS OF FOLLOW-UP.
But nothing is quite working together yet.
Shoot Caddy is all-in-one system built by photographers, for photographers - so everything finally works together. No tech overwhelm. No piecing things together.
THIS MIGHT SOUND FAMILIAR...
You've got:
A CRM… somewhere
Emails… kind of set up
A booking process… that works sometimes
It’s not broken… it’s just not connected yet
THAT'S NOT A BROKEN BUSINESS
It's a business that's never been properly set up
If your business feels a bit everywhere...
this will make a lot of sense
Not sure if this is what you need yet?
Already thinking "I just need to sort this"?
Your photography business
isn't broken....
it's just half finished!
BITS OF SYSTEMS.
BITS OF MARKETING.
BITS OF FOLLOW UP.
But nothing is quite working together yet.
Shoot Caddy is all-in-one system built by photographers,
for photographers - so everything finally works together.
No tech overwhelm.
No piecing things together.
THIS MIGHT SOUND FAMILIAR…
You've got:
A CRM… somewhere
Emails… kind of set up
A booking process… that works sometimes
And everything else?
Living in about seven different places…
or mostly in your head.
No wonder it feels messy...
But this isn’t a broken business
It’s just a business where nothing’s been properly connected yet.
THIS MIGHT SOUND FAMILIAR ...
You've got:
A CRM...somewhere
Emails...kind of set up
A booking process...that works sometimes
And everything else ?
Living in about seven different places...or mostly in you head
No wonder it feels messy...
But this isn't a
broken business
It's just a business
where nothing's been properly connected yet.
THE BIT NO ONE TALKS ABOUT
Because:
This is where things quietly slip through
Not because you don’t care.
Because you’re trying to remember too much.
follow-ups slip through
enquiries go quiet
and there’s nothing bringing people back
That’s the part a good system can simply take off your plate.
YOU DON'T NEED
MORE CONTENT
You've already got it
It's just:
sitting on hard drives
posted once and forgotten
overthought into oblivion
Marketing isn't your problem
...consistency is what's missing
We know because we've been there
WE’VE TRIED THE PATCHWORK APPROACH TOO…
CRMS - BOOKING SYSTEMS - INVOICING - EMAILS
SOCIAL SCHEDULERS - CONTRACTS - QUESTIONNAIRES
And somehow… it still didn’t feel simple.
We know because
we've been there
WE'VE TRIED THE PATCHWORK APPROACH TOO...
CRMS - BOOKING TOOLS - INVOICING - EMAILS - SOCIAL SCHEDULERS - CONTRACTS - QUESTIONNAIRES
And somehow...
it still didn't feel simple
THIS ISN'T JUST SOFTWARE
It's your business, set up properly
in one place
AND THE MOST IMPORTANT PART?
YOU'RE NOT LEFT ALONE WITH IT.
We don't just give you tools
We help you actually use them
What we set up for you (so you don't have to!)
BEFORE YOU EVEN LOG IN, WE:
Connect domains
Set up emails
Connect payments
Sync Calendars
So when you log in... it just works
What we set up for you
(so you don't have to!)
BEFORE YOU EVEN LOG IN, WE:
Connect domains
Set up emails
Connect payments
Sync Calendars
So when you log in...
it just works
Then inside your account, we give you a
photographer-ready system, including:
Client Workflow
Inquiry → booking → shoot → sales
Automated confirmations
Follow-ups that actually happen
Payments & Contracts
Send a contract & invoice together
Collect deposits, balances or payment plans
Get paid faster
Lead Tracking
Every enquiry captured
Never lose a lead again
You always know who needs following up
Communication
Emails, SMS & conversations in one place
No more switching platforms
Business Overview
One dashboard
One app
One place to check what's happening
Then inside your account,
we give you a
photographer-ready system, including:
Client workflow
Inquiry → planning → shoot → sales
Automated confirmations
Follow-ups that actually happen
Payments & Contracts
Send a contract & invoice together
Collect deposits, balances or payment plans
Get paid faster
Lead Tracking
Every enquiry captured
Never lose a lead again
You always know who needs following up
Communication
Emails, SMS & conversations in one place
no more switching platforms
Business overview
One dashboard
One app
One place to check what's happening
Grow into it
YOU DON'T HAVE TO DO EVERYTHING NOW
We encourage you the think of Shoot Caddy like this:
Your business system -
built once, expanded over time.
START WITH
Bookings
Invoicing
Lead Tracking
Client Communication
Social media
Email campaigns
THEN LATER
(if and when you want)
Sales Funnels
Lead magnets
Automated campaigns
Mini-session days
Giveaways
Website builds
START WITH
Bookings
Invoicing
Lead Tracking
Client Communication
Schedule all your social media
Create email campaigns
THEN LATER
(if and when you want)
Sales Funnels
Lead magnets
Automated campaigns
Mini-session days
Giveaways
Website builds
You're not just getting software
YOUR GETTING SUPPORT
As a Shoot Caddy Member, you also get
16+ photography business & marketing courses
Weekly live Q&As (multiple timezones)
Monthly content workshops
Quarterly marketing intensives
This is how you actually get marketing momentum!
You're not just getting software
YOUR GETTING
SUPPORT
As a Shoot Caddy Member, you also get
16+ photography business & marketing courses
Weekly live Q&As (multiple timezones)
Monthly content workshops
Quarterly marketing intensives
This is how you actually get
marketing momentum.
If you're sitting there thinking
"Honestly... I just need to sort this properly"
THIS IS EXACTLY WHAT SHOOT CADDY IS FOR
WHAT YOU GET IMMEDIATELY
So you’re not logging into a blank system wondering what to do next.
Photographer ready system including:
A fully set up Shoot Caddy account
Your booking, invoice & contract system ready to go
Automated emails and follow-ups already working
All your enquiries captured and tracked in one place
A simple workflow from enquiry → booking → shoot
Simple, straightforward subscriptions
WHAT YOU GET IMMEDIATELY
So you're not loggin into a blank system wondering what to do next.
Photographer ready system including:
A fully set up Shoot Caddy account
Your booking, invoice & contract system ready to go
Automated emails and follow-ups already working
All your enquiries captured and tracked in one place
A simple workflow from → enquiry → booking → shoot
What’s included inside your system
Everything is already connected and ready - so you don’t have to piece it together yourself.
BOOKINGS & CLIENT FLOW
• 4 booking calendars (enquiry, planning, shoot, sales)
• Automated confirmations & reminders
• Full client journey workflow
PAYMENTS & CLIENT MANAGEMENT
• Contracts + invoices sent together
• Deposits, balances & payment plans
• Customisable questionnaires
LEADS & COMMUNICATION
• All enquiries captured in one place
• Follow-up reminders so nothing gets missed
• Email, IG DMs, Messenger & SMS inbox
BUSINESS & MARKETING
• Business dashboard
• Social media scheduling (all platforms)
• Email campaigns & automations
ACCESS TO PBE ACADEMY
• 16+ courses
• Weekly Q&As
• Monthly social media workshops
• Quarterly intensives
Simple, straightforward subscriptions
Set up on Shoot Caddy CRM
(built on GoHighLevel)
Onboarding completed with you
Photographer ready system including:
4 booking calendars (Inquiry, Planning, Photoshoot, Sales/IPS)
Customisable contract + invoice system (sign & pay together)
Shoot questionnaire tailored to your shoot types
Your pricing, packages & extras preloaded ready to invoice
Lead & booking workflows already connected
Automated emails & reminders for leads, bookings & shoots
Opportunities pipeline to manage all enquiries in one place
Two-way email, IG DM, Messenger & SMS inbox (everything in one hub)
Business dashboard + free mobile app access
$5 monthly SMS/bulk email usage allowance
Full access to the PBE Academy (16+ courses, weekly Q&As, workshops)
Get organised. Get paid.
Get back behind the camera
You don’t need another tool to manage.
You need a system that’s already built for photographers
- and a team to help you switch it on.
Get organised. Get paid.
Get back behind the camera
You don’t need another tool to manage.
You need a system that’s already built for photographers
— and a team to help you switch it on.
Shoot Caddy is powered by GoHighLevel (the tech behind the scenes) and thoughtfully built, customised and supported for photographers by PaulieB & Alimac Pty Ltd ACN 673 150 966, trading as "Paula Brennan Education".
All systems, templates, workflows and training materials remain the intellectual property of PaulieB & Alimac Pty Ltd and are licensed for use within your business. These materials may not be resold, redistributed, or replicated outside of your own business use.
Go High Level is a third-party platform, with Paula Brennan Education responsible for setup, customisation and ongoing support.
SHOOT CADDY TERMS & CONDITIONS | PRIVACY POLICY | TERMS OF USE
© PAULA BRENNAN EDUCATION 2026. All Rights Reserved